YouTube is currently conducting what it refers to as a “small experiment globally,” and the company is advising users to disable their ad blockers in order to avoid being restricted to just three video views.
YouTube now displays a pop-up that informs ad blocker users targeted by this test that “video player will be blocked after three videos,” as discovered by a Reddit user on Wednesday.
“It may appear that you are using an ad blocker. Video playback will be hindered except if YouTube is allowlisted or the promotion blocker is incapacitated,” the message adds.
“Advertisements permit YouTube to remain free for billions of clients around the world. With YouTube Premium, you can avoid ads while still earning money from your subscription.
YouTube users will only have two choices after receiving this warning: to allow ads and turn off their ad blocker, or to subscribe to YouTube Premium to get rid of all ads.
YouTube stated that the company encourages viewers to allow ads on the platform or to try YouTube Premium and confirmed that the alerts are a part of an experiment.
“We’re running a little investigation internationally that urges watchers with promotion blockers empowered to permit promotions on YouTube or attempt YouTube Premium,” YouTube told BleepingComputer.
When inquired as to whether the organization intends to obstruct clients from getting to the stage assuming they’re utilizing promotion blockers, YouTube said that playback may be briefly impaired in “outrageous cases.”
“In outrageous cases, where watchers proceed with their utilization of promotion blockers, playback will be briefly handicapped. We treat handicapping playback exceptionally in a serious way, and will possibly cripple playback in the event that watchers disregard rehashed solicitations to permit promotions on YouTube,” the organization said.
“Visitors using ad blockers may disable their ad blocker, allow YouTube ads, or subscribe to YouTube Premium in order to prevent disruption during this experiment.”
YouTube didn’t say how many people are participating in this experiment or which regions are seeing these warnings.
This follows another “small experiment” that YouTube conducted in May, when it tried to prevent users of ad blockers directly from using the platform.
“Promotion blocker recognition isn’t new, and different distributers consistently request that watchers handicap advertisement blockers,” a representative told BleepingComputer at that point.
YouTube’s Music and Premium administrations have as of late outperformed 80 million endorsers, adding more than 30 million inside a solitary year, as indicated by Assortment.